Thursday December 4th, 2025
6-9 PM
The Future of Automotive Marketing
Join the Direct Marketing Association of Detroit and KARMAjack for an engaging panel discussion on The Future of Automotive Marketing — where innovation, technology, and brand storytelling converge. As the automotive industry navigates changing consumer expectations, the pendulum of Federal EV mandates and industry partners, marketers are rethinking everything from audience engagement to dealership experiences. A panel of top industry voices will share insights on emerging trends in digital strategy, data-driven personalization, brand loyalty, and mobility marketing. Whether you’re with an OEM, agency, or supplier, student or a fan of marketing or automotive, you’ll gain practical takeaways, fresh perspectives, and new connections to help drive your marketing forward.
Explore What’s Next: Hear how leading marketers are adapting to rapid shifts in consumer behavior, EV adoption, and digital transformation.
From Dealerships to Data: Learn how AI, automation, and personalization are redefining the car-buying journey.
Brand Loyalty in a Changing Landscape: What it takes to connect emotionally with today’s (and tomorrow’s) drivers.
Marketing in the Mobility Age: How OEMs, suppliers, and agencies are repositioning themselves for a shared, software-driven future.
Real Voices from the Industry: Hear candid insights from marketing leaders representing OEMs, and agencies.